Blue Ocean Strategy: Creating Uncontested
Market Space and Making Competition Irrelevant
Blue Ocean Strategy is all about the process of owning brand new markets.
It is all about creating value in your product or service to a market
that is not currently on the radar. Who better to talk about this
than Frank O'Dea, the man who, in the face of an unattractive declining
market, took a mundane product like coffee and created a whole new
market (a Blue Ocean), establishing the Second Cup, a brand that is
still strong 30 years later. In his talk, Frank will show how this
can work for any organization. He will illustrate how he again found
his Blue Ocean in launching Proshred Security and again in the not-for-profit
sector with his success in fundraising, when he launched The Canadian
Landmine Foundation, an international success story.
The authors of a new book published
by Harvard University Press, Blue Ocean Strategy,
show us that creating new markets is not a matter of luck or even
entrepreneurship, but is a process that can be learned and used by
the management of any company. The book describes, in detail, this
process that the authors call Value Innovation, which was identified
after 10 years of research by the two authors, W.C.Kim and R. Mauborgne,
both professors at the prestigious INSEAD University, France. Over
the past five years, their value innovation process has been used
successfully by a wide range of companies, from electronics (Samsung)
to insurance (Norwich Union).
In collaboration with the authors,
Frank O’Dea is an international spokesperson for "The Value
Innovation Network", a worldwide group of experts supporting
the Blue Ocean Strategy to the corporate community. As a successful
businessperson who has repeatedly created new markets for his companies,
the authors feel that Frank O'Dea’s depth of experience is the
perfect bridge over the gap between the corporate and the academic
worlds.
"Our company has used [these
strategies] and obtained powerful results. [They] chart a bold new
path to winning results."
Patrick Snoball, Chief Executive, Norwich Union Insurance
For any company, or division of a
company, that is looking to get out of a red ocean, where prospects
are declining, options are limited and growth appears to be out of
the question, or at great cost, Frank O'Dea's illuminating talk on
Blue Ocean Strategey could not be more timely.
Press Reports from around the World – Blue Ocean Strategy
"Leaders of companies struggling
to stay afloat in the market’s bloody red oceans would do well
to look into Blue Ocean Strategy." Fort Worth Star Telegram,
USA
"Blue Ocean Strategy will have
you wondering why companies need so much persuasion to stay out of
shark-infested waters." BusinessWeek, USA
"The verdict? [Blue Ocean Strategy]
is undoubtedly one of the business books of the year, by turns both
challenging and inspiring." Business Life, British Airways
in-flight magazine, UK
"Is your company swimming effortlessly
in a vast blue ocean? Or is it treading water in a red ocean, coloured
with the blood of an increasing number of competitors vying for the
same customers?" Globe and Mail, Toronto
"Examples of successful blue
ocean companies, from Cirque du Soleil to Australian winery Casella
Wines, help make it clear how well these techniques work and how they
can be implemented in almost any industry." BizEd, UK
"From company boardrooms to corporate
planning sessions of Singapore government ministries, the "Blue
Ocean Strategy" is becoming an increasingly popular catchphrase
in guiding thinking for the road ahead." The Edge, Singapore
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